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Four ways retailers should invest in personalised gifting to target millennials
Millennials are buying into bespoke, one-of-kind gifts for their loved ones, with under 35s far more likely to personalise a gift compared to older consumers.
Retailers targeting these shoppers are currently not making the most of this opportunity and should learn from players such as notonthehighstreet, which offers a market leading range of personalised products and services.